We have an important announcement for you today…
Cc:Betty has been a textbook case study in bringing a minimum product to market, leaving the door open for many use cases and for a wide range of audiences, listening carefully and iterating the product based on your feedback and guidance. We’ve taken a chance on betting that email, while ubiquitous, will never be a good enough tool to harness discussions and files with groups of people. Honoring that ubiquity, we set out to give you the simplicity of email with the power of a web-based communication product.
This beta cycle has gone on for 10 months now, and we’ve found the most common use cases to be among folks in the workplace, in groups of 10 or fewer, in departmental workgroups and cross functional teams, as well as independent service professionals interacting with clients. We’ve found our email integration/interaction to be very popular, given most of us manage our workflow from email. We’ve found some of our web interface experience to be clunky and some of it to be intuitive along the way. We’ve found our branding/packaging to work well for the casual, more personal use cases. But for the majority, the workplace oriented user, the branding/packaging while cute, needed to be reeled in a bit. And we love naming and branding, so we came up with Threadbox.
To this end, Cc:Betty is becoming Threadbox. No, it’s not a new company, but it’s a new and improved product, packaged with functionality YOU have asked for. Threadbox will be coming this Spring, however we’re targeting an early preview for our active members later this month. CcBetty.com will continue to operate, so keep using it! At some point we’ll likely provide a migration path from ccbetty.com to threadbox.com for those that wish to move their data. We’ll also provide a data export function for those that wish to save their data.
Sign up for the Threadbox waiting list today!
And here’s a fun commercial, in honor of Basecamp’s 6th birthday:
Tags: basecamp, ccbetty, email collaboration, Google Wave, threadbox
